1. Start with the geography your firm actually serves
The U.S. Census Bureau records Moreno Valley city as a municipality in Riverside County, California, with a 2020–2024 ACS five-year population estimate of 211,666 and a margin of error of 83. That is a description of the city, not evidence of legal demand, search volume, competition, calls, cases or revenue. It does, however, give your firm a precise geographic boundary for the first measurement conversation: are you evaluating Moreno Valley city, the wider Riverside County market, or another service area? Those are different questions and should not be combined in one local figure.
Recommended approach
Ask Bosseo to show how city, county and broader service-area labels would be defined in the dashboard. If your firm serves Moreno Valley and other places, decide whether reporting should separate them rather than treating Riverside County as a substitute for the city. Record the geographic definition beside each target so a later trend does not appear more precise than it is.
