1. Define the Mecca measurement boundary
Mecca is a CDP in Riverside County, not a synonym for the county, a metropolitan area or all of California. The Census population estimate applies to Mecca CDP and is eligibility context only. It cannot tell you how many people need legal help, where prospective clients search, which firms compete, or how much revenue a campaign could produce. The dashboard page says Bosseo can show city data, keyword rankings, calls, leads and case-type trends. That makes geographic definition an important buying question: what does a “city” or service-and-city target mean in your account, and how will the firm distinguish Mecca from Riverside County or other service areas?
Recommended approach
Ask Bosseo to document the geographic labels used for tracked keywords, calls, forms, intakes and source attribution. Treat Mecca, Riverside County and any wider service area as separate reporting decisions. Do not approve a dashboard view until your team agrees what each location field means and which locations fall outside the decision.
