1. Start with the geography your firm actually serves
A page about a story affecting Manhattan Beach is not automatically the right page for every resident of the county, and a California-wide legal development may require a broader audience than the city alone. Ask whether a story belongs on a Manhattan Beach page, a Los Angeles County page, a California page, or a combination of clearly distinct pages. Keep the geographic statement accurate: Manhattan Beach, Los Angeles County, and California are not interchangeable.
Recommended approach
Before approving a news page, define the location the article can responsibly discuss. Use the firm’s actual service area, the jurisdiction implicated by the story, and the practice area affected. Review whether the page would clarify a legal question for people the firm intends to serve, and remove local wording that the underlying story does not support.
