1. Start with Malibu’s service area, not a guessed demand forecast
The 2020–2024 ACS 5-year population estimate is 10,421, with a margin of error of 44. For Automation, the practical question is how your firm defines its service area. You may receive inquiries from people in Malibu, elsewhere in Los Angeles County, or another location your firm serves.
Recommended approach
Bring your current service-area rules to the review. Decide which location information should be captured, which inquiries should go to which team member, and which situations require human review before any next action. Keep Malibu and Los Angeles County as distinct geographic references in your internal decisions.
