1. Start with geographic definitions, not assumptions
A law firm serving Madera Acres may need to distinguish the Madera Acres from Madera County, nearby service areas and broader California coverage. That distinction matters when a dashboard displays city, county or state targets. If the geography is labeled loosely, a partner may credit the wrong location for a call or interpret broad visibility as local case production. Ask how location is defined in rankings, lead records and matter reports. Also decide whether “Madera Acres” is a target location, a caller’s stated location, a landing-page location or a service area selected by your firm.
Recommended approach
Have Bosseo show the exact geographic labels available in the dashboard and agree on a reporting vocabulary before relying on location comparisons.
