1. Define the geographic boundary before selecting stories
Los Angeles city and Los Angeles County are not interchangeable geographic descriptions. The Census record identifies Los Angeles city as a municipality and records its county relationship as Los Angeles County. A firm serving the city, the wider county, or another California area should decide which boundary its news coverage is meant to address. A story involving a local incident, court, agency or rule may be relevant at one level and misleading at another. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, and describes local and national sources monitored for the firm’s state. That supports a review of state-level and practice-area relevance; it does not establish a Los Angeles-specific source list or local search demand.
Recommended approach
Bring a written service-area map to the consultation. Separate Los Angeles city, Los Angeles County and the rest of California, then decide whether a page should explain a statewide legal development, a county-connected event or a matter with no useful connection to your clients.
