Start with Loma Linda’s actual service area
Loma Linda is a municipality in San Bernardino County, California. The 2020–2024 American Community Survey 5-year population estimate for the city is 25,122, with a margin of error of 37. That is geographic and population context—not evidence of call demand, legal need, staffing requirements, competition or likely case volume. Your firm should therefore define the intake population from its own service policy: Loma Linda alone, San Bernardino County, nearby communities or a wider California practice area. Intake Coach is most useful when the review scope matches the calls the firm is prepared to handle.
Recommended approach
Bring a clear service-area decision to the consultation. Ask whether calls should be assessed together or separated by practice area, jurisdiction, referral source or ownership. Do not use the city population as a forecast. Use it only to identify the municipality and county relationship that should appear in your intake boundaries and reporting choices.
