Define what counts before you compare Livermore performance
The dashboard page describes leads by classification, including Potential New Client, Current Client and Other, with further tagging by case type. That separation is more useful than treating every call as a lead. For a Livermore-focused review, ask whether a contact from Livermore city is distinguished from a contact elsewhere in Alameda County or another service area. The Census records Livermore city as a municipality in Alameda County and gives a 2020–2024 ACS five-year population estimate of 85,522, with a margin of error of 68. That is geographic context only. It does not establish legal demand or marketing performance.
Recommended approach
Agree on geographic, lead and case-type definitions before reviewing trends. Ask to see how the dashboard handles duplicate contacts, current clients, vendors, spam and inquiries outside your intended service area. Do not use the city’s population as a substitute for intake evidence.
