1. Define the market before choosing stories
Lemon Hill is recorded as a CDP in Sacramento County. That relationship matters because a page about a California law may be relevant across the state, while an incident in Sacramento County may require tighter geographic wording. Lemon Hill households and individuals are not interchangeable audiences, and the Census population estimate does not show how many people search for legal information or need counsel. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. It does not establish that every Lemon Hill or Sacramento County query will be covered.
Recommended approach
Ask Bosseo to show how a proposed coverage plan would distinguish Lemon Hill, Sacramento County, the Sacramento metropolitan area, and California. Decide which locations belong in headlines, body copy, calls to action and internal links. Review whether a story is useful to the firm’s actual service area instead of treating Lemon Hill’s population as a forecast.
