What does Lead Attribution show for a lead?+
Bosseo’s public product page describes a journey record with channel, referrer, landing page, device, session detail and attached intake answers. It also describes outcome tracking through consultation and signed case, subject to the information available to the firm.
Can it include phone calls?+
Bosseo says calls can join the same journey record, with the phone information described on its page connected to the web journey. Ask during the consultation how your firm’s call records would be handled and reviewed.
Can I measure Lemon Grove separately from San Diego County?+
That should be a defined reporting decision. Lemon Grove is a city in San Diego County, so the firm should agree on geographic fields and avoid presenting county-level records as city-level results.
Will attribution prove that a channel caused a signed case?+
It can provide a recorded journey and outcome for review, but no attribution record removes the need to check data completeness, intake accuracy and the firm’s own matter status. Discuss how outcomes are recorded before relying on a roll-up.
Do I need to change how my staff asks about source?+
Bosseo says the service is intended to work behind the scenes and attach journey information automatically. Your firm should still decide which intake, qualification, ownership and outcome fields it needs and confirm how those records fit its current practice.
Is Lead Attribution the same as anonymous analytics?+
Bosseo positions it as connecting a specific lead’s journey and intake information with later outcomes, rather than showing only aggregate anonymous traffic. Ask which records and fields would be available for your firm.