Define the geography before reviewing the numbers
Lakeland Village is a census-designated place in Riverside County, California—not a county, metropolitan area, or shorthand for every nearby community. The 2020–2024 ACS 5-year population estimate is 12,236, with a margin of error of 1,906. For a firm serving Lakeland Village, the first dashboard decision is therefore definitional: which location labels belong in a report, and which should remain separate? Bosseo’s public ROI Dashboard page describes city data, service-and-city keyword targets and city-level decision questions.
Recommended approach
Ask Bosseo to show how Lakeland Village is named in reporting and how any Riverside County or broader California comparison would be distinguished. Approve the geography only after the firm can tell which locations are being measured.
