1. Define the geography before you interpret the numbers
The Census identifies Lake of the Pines as a census-designated place in Nevada County, California. A place, county and broader service area are not interchangeable. A dashboard review should therefore start with the geographic definitions behind tracked keywords, pages, calls and lead records. A Lake of the Pines inquiry may be relevant to a firm that serves Nevada County, but the place name alone does not establish that the matter is suitable, retained or attributable to a particular page.
Recommended approach
Ask Bosseo to show how location labels would be defined for your account. Decide whether your reporting needs to distinguish Lake of the Pines from Nevada County and any other areas your firm serves. Do not combine those geographies into one result merely because they are nearby or appear in the same marketing plan.
