1. Start with the actual La Verne service area
La Verne is recorded as a city in Los Angeles County, California. A page aimed at La Verne residents is not automatically a page for every person in Los Angeles County, and a California-wide news item is not necessarily locally useful. Bosseo says Legal News matches stories to a firm’s practice areas and state, while its public product description refers to local and national sources monitored for the firm’s state. That creates a geographic decision for your firm: decide whether a story should explain a La Verne connection, a Los Angeles County consequence, or a California legal development that affects people in your service area.
Recommended approach
Bring a written geographic policy to the consultation. Identify when a page should use La Verne, when Los Angeles County is the more accurate frame, and when California is the proper scope. Ask to review examples of how a state-level story would be made useful to your clients without implying that every California event occurred in La Verne.
