1. Start with the King City service area, not a population assumption
The Census record identifies King City city and its relationship to Monterey County. It does not establish how many people visit your website, what types of matters they have, or whether they prefer video over a form or phone call. Those are firm-specific questions. A useful intake review should therefore distinguish a King City inquiry from a broader Monterey County inquiry and avoid treating the city’s population as a forecast.
Recommended approach
Map the geographic questions that actually affect intake: which locations your firm serves, whether location changes eligibility, and whether a lead should be routed by practice area, geography or both. Then decide which answers belong in the guided path. Keep the flow focused on information your team can act on rather than adding demographic questions that do not change ownership or next steps.
