1. Set the geographic brief before reviewing stories
Your first decision is geographic scope. King City is in Monterey County, so a Legal News review should distinguish stories specifically connected to King City, stories relevant across Monterey County, and California developments that affect your practice statewide. Those are not interchangeable audiences. A statewide change in California law may be relevant to a King City firm even when it does not mention the city. A local incident may be relevant only when it creates a genuine legal question within one of your practice areas. Bosseo’s public Legal News page says its system matches stories to a firm’s practice areas and state, and describes monitoring of local and national legal-news sources for the firm’s state. That supports a discussion of California coverage, but it does not establish a separate King City feed, Monterey County volume, or local search demand.
Recommended approach
Ask Bosseo to define the geographic rules it would apply to your firm: King City, Monterey County, California, or a combination. Decide which locations belong in a page title, which belong in the legal explanation, and which should be excluded. Do not use the city’s population estimate as a forecast of demand.
