1. Start with Kentfield’s actual service boundary
Kentfield is recorded as a census-designated place in Marin County, California. The 2020–2024 ACS five-year estimate records 6,900 residents, with a margin of error of 630. That is geographic and population context only; it does not establish legal demand, search behavior, competition, call volume or likely intake volume. Your firm should therefore define the audience operationally: people who reach your website while seeking help in Kentfield, Marin County or another area your firm deliberately serves. Video Intake can then be evaluated against the places and matter types you actually accept, rather than against a population figure.
Recommended approach
Bring your accepted locations and excluded locations to the consultation. Decide whether the intake should ask about location, route inquiries by service area, or leave geographic qualification to your existing staff. Do not use the Kentfield population estimate as a forecast.
