1. Set the geographic boundary before choosing a story
Jamul is a census-designated place in San Diego County, California. A page about a statewide law change, a San Diego County event, or an incident near a named road may have different relevance from a page written as though every reader lives in Jamul. The location relationship should therefore be explicit in the editorial decision: is the firm serving Jamul specifically, San Diego County generally, a broader California market, or several of those areas? Population alone cannot answer that question. The Jamul estimate is useful for identifying the place, but it cannot establish legal need or the size of a news opportunity.
Recommended approach
Before reviewing topics, write down the firm’s actual service geography and the jurisdictions in which its attorneys practice. Use Jamul as a precise place reference, San Diego County as the recorded county relationship, and California only when the legal issue or service area supports that scope. Reject pages that imply a local connection the firm cannot explain.
