1. Set the geographic boundary before choosing a story
Jamul is a census-designated place in San Diego County, California. A page about a statewide law change, a San Diego County event, or an incident near a named road may have different relevance from a page written as though every reader lives in Jamul. The location relationship should therefore be explicit in the editorial decision: is the firm serving Jamul specifically, San Diego County generally, a broader California market, or several of those areas? The Jamul estimate is useful for identifying the place, but it cannot establish legal need or the size of a news opportunity.
Recommended approach
Before reviewing topics, write down the firm’s actual service geography and the jurisdictions in which its attorneys practice. Use Jamul as a precise place reference, San Diego County as the recorded county relationship, and California only when the legal issue or service area supports that scope. Reject pages that imply a local connection the firm cannot explain.
