1. Separate Home Gardens geography from lead evidence
Home Gardens is recorded as a census-designated place in Riverside County. That relationship helps define the service area you want to examine, but the population estimate cannot tell you how many people search for a lawyer, which practice areas they need, or whether a particular channel will produce a signed case. Lead Attribution addresses a different question: where did a specific inquiry come from, and what happened after contact? Bosseo’s public product page describes channel, referrer, landing page, device and session detail as part of an individual lead journey. It also describes intake answers and outcome tracking attached to that journey.
Recommended approach
Treat Home Gardens as a geographic filter for review rather than a forecast. Ask to examine whether inquiries associated with your service area can be distinguished by source, landing page, case type and eventual outcome. Do not approve a budget change merely because the population is large enough to sound promising; require a traceable relationship between actual inquiries and the decisions you want to make.
