1. Start with Hollister’s actual geographic brief
The service’s public description refers to stories in a firm’s state and to matching practice areas. Your operating brief should be narrower and explicit: Hollister, San Benito County, California, or another scope the firm deliberately chooses. Hollister’s recorded county relationship matters because a story connected to San Benito County may be more relevant to a local practice than a broadly reported California item. It still does not prove that readers will search, call or retain counsel. Decide which places the firm is prepared to discuss and which stories are outside its service area.
Recommended approach
Ask Bosseo to review a proposed coverage map before publication begins. Separate Hollister and San Benito County matters from statewide developments, and define when a California story is sufficiently relevant to your clients. Keep geographic language accurate on every page; do not turn the city population estimate into a demand claim.
