1. Define the geography before interpreting the numbers
Your firm may serve Hidden Valley Lake while also accepting matters elsewhere in Lake County or across California. Those are different geographic questions. Hidden Valley Lake CDP is recorded in Lake County, and the Census estimate describes the CDP—not every household, individual, municipality or legal market around it. A dashboard review should therefore distinguish a Hidden Valley Lake target from a countywide or statewide target. Bosseo’s public ROI Dashboard page says the system can show tracked service-and-city targets, rankings and which cities produce calls. The important buying question is whether your proposed labels match the geographic scope you actually want to manage.
Recommended approach
Ask Bosseo to show how a Hidden Valley Lake target would be named, grouped and separated from Lake County targets. Decide in advance whether a call from outside the CDP belongs in the same reporting view or a different one. Do not treat the Census population estimate as a forecast of searches, cases or revenue.
