1. Start with the actual journey, not a remembered source
A prospective client may visit more than once before contacting a firm. Asking “How did you hear about us?” can produce an incomplete answer, especially when the person remembers the firm but not the page, referral, search result or advertisement that preceded the inquiry. Bosseo describes Lead Attribution as showing the channel, referrer, landing page, device and session detail associated with a lead. It also describes connecting intake answers to that journey. For a Hidden Valley Lake practice, the relevant decision is whether the firm can separate a local landing-page visit from another path serving Lake County or a broader California market. The Hidden Valley Lake population estimate is not a forecast of inquiries, so measurement should begin with the firm’s actual journeys rather than a presumed level of demand.
Recommended approach
Review whether each inquiry can be examined as a sequence of visits and contact activity. In the consultation, ask to see how the system distinguishes the first visit, later sessions, the page that preceded contact and the source recorded at intake.
