1. Set the geographic brief before reviewing stories
Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. Your firm still needs to decide how it describes its service area. Hermosa Beach is a city in Los Angeles County, California. A page intended for people in Hermosa Beach is not automatically a page for every resident of Los Angeles County, the wider metropolitan area, or California. Those are different geographic audiences. The city’s population estimate is useful for identifying the municipality, but it cannot tell you how many people search for legal information or whether a particular story will produce a qualified inquiry.
Recommended approach
Write a geographic brief that separates Hermosa Beach from Los Angeles County and any broader California audience you intend to serve. For each practice area, decide whether a story should be framed around the city, the county, California law, or another precise relationship. Reject pages whose location language would imply a service area the firm does not actually want to discuss.
