1. Set the geographic brief before reviewing stories
Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. Your firm still needs to decide how it describes its service area. Hermosa Beach is a city in Los Angeles County, California. A page intended for people in Hermosa Beach is not automatically a page for every resident of Los Angeles County, the wider metropolitan area, or California. Those are different geographic audiences.
Recommended approach
Write a geographic brief that separates Hermosa Beach from Los Angeles County and any broader California audience you intend to serve. For each practice area, decide whether a story should be framed around the city, the county, California law, or another precise relationship. Reject pages whose location language would imply a service area the firm does not actually want to discuss.
