1. Start with the visitors you actually want to hear from
Bosseo describes Video Intake as a guided survey that lives on a law-firm website. Visitors tap an invitation such as “See if you have a case,” then answer questions one at a time. The product page says the flow can be organized around practice areas and case types, with qualification considering fit and urgency. That is more specific than asking every website visitor to write an open-ended paragraph. It also avoids treating every inquiry as identical. Heber’s recorded geography matters here because your firm may serve people in the Heber CDP, elsewhere in Imperial County, or in a broader service area. The population estimate for Heber does not tell you which matters you should accept or how many people will use the tool.
Recommended approach
Define the geographic and matter boundaries before writing questions. Decide whether the intake should identify where an incident occurred, where the visitor lives, where a defendant or opposing party is located, or whether the matter falls within your service area. Keep those questions separate from assumptions about demand. Ask Bosseo to show how each answer affects qualification, ownership or escalation.
