1. Define the geographic audience before reviewing stories
Healdsburg is recorded as a city in Sonoma County, California. That relationship matters because a firm may serve people in Healdsburg, throughout Sonoma County, elsewhere in California, or a combination of those areas. A Healdsburg reference does not automatically make every statewide story locally useful, and a statewide story does not automatically justify a Healdsburg-specific legal conclusion. Bosseo’s public Legal News page describes monitoring for a firm’s state and matching stories to practice areas.
Recommended approach
Ask Bosseo to show how a proposed coverage scope would distinguish Healdsburg, Sonoma County and California-wide matters. Decide which locations may appear in headlines, examples, calls to action and internal review criteria.
