1. Define the Gustine footprint before discussing scale
Gustine is recorded as a city in Merced County, California. Bosseo’s public page says its Programmatic SEO scope can cover an entire state or only selected counties. That makes the first commercial question geographic: does your firm serve Gustine alone, multiple cities in Merced County, or a wider California area? The Census population estimate provides a precise municipal reference, but it does not establish how many people search for a lawyer, how many firms compete, or how many matters could result. A sensible scope therefore follows your actual service area rather than treating population as a market forecast.
Recommended approach
Bring a list of cities and counties where the firm accepts matters, along with any practice-area limits. Ask Bosseo to show how a Gustine page would fit into a county-level or broader footprint and what should be excluded. Keep geographic coverage separate from the firm’s office location, household reach and individual client eligibility.
