1. Define the Gold River market before reading the numbers
Gold River is a CDP in Sacramento County, not a synonym for every household, individual or community in the county. A dashboard review should preserve that distinction. Ask which service-and-city targets are being tracked, whether a target refers specifically to Gold River or to a broader Sacramento County or California market, and whether location labels describe a search target, caller information, page attribution or matter address. Bosseo’s public ROI Dashboard page describes live keyword rankings and service-and-city targets, but the appropriate geographic scope for your firm still needs to be agreed.
Recommended approach
Bring a written list of the practice areas and geographic labels your firm actually wants to evaluate. Require each dashboard view to identify its geographic definition rather than treating the Gold River population estimate as evidence of demand.
