1. Start with the firm’s real Franklin service area
Franklin CDP is in Merced County, California. A firm may serve Franklin alone, Merced County more broadly, or additional California locations; those are different geographic choices and should not be collapsed into one audience. Population evidence cannot tell you which matters are appropriate for your firm or how many people will call. Intake Coach can help you examine the conversations that actually reach the firm rather than treating a place record as a forecast.
Recommended approach
Define the intake boundary before reviewing performance. Identify which locations, courts, matter types and conflict rules determine whether a Franklin caller is accepted, referred or escalated. In a consultation, ask how those distinctions would appear in call summaries, extracted facts and coaching notes.
