1. Define the geographic brief before reviewing stories
Fortuna is recorded as a municipality in Humboldt County, California. The 2020–2024 ACS five-year estimate records 12,326 residents, with a margin of error of 58. That population figure is eligibility context only. It does not establish legal demand, competition, search activity, or likely inquiries. Your first decision is therefore geographic: should coverage address Fortuna, Humboldt County, California, or a wider area your firm actually serves? A page about a statewide law change may be useful to a Fortuna firm, while a story tied to another California community may not be locally relevant. The product page states that Legal News matches stories to a firm’s practice areas and state; it does not establish that every story will fit Fortuna or Humboldt County.
Recommended approach
Write a geographic brief that names the communities and legal jurisdictions you genuinely serve, then ask Bosseo how a story is evaluated against that brief. Treat the Census geography as a boundary-setting fact, not as evidence of demand.
