1. Define Elk Grove as a service area, not a demand forecast
The Census record identifies Elk Grove as a municipality in Sacramento County and reports a population estimate of 179,155 for the 2020–2024 ACS 5-year period. For your firm, the useful implication is geographic: Elk Grove can be treated as one city within a Sacramento County service-area decision. The population figure should not be converted into a prediction about people searching for a lawyer or contacting your office. Households, individuals, population, and legal inquiries are different measures.
Recommended approach
Start by listing the cities and counties your firm actually serves. Then decide whether Elk Grove belongs in a Sacramento County footprint, a broader California footprint, or a smaller test of relevant service-and-city pages. Ask for a review that distinguishes geographic eligibility from measured performance. The scope should follow your service model and professional obligations, not a population-based assumption.
