What does the ROI Dashboard publicly describe tracking?+
Bosseo’s public page describes keyword rankings, Top 3 and Top 10 counts, SERP features, AI citations, inbound calls, recordings, transcripts, contact classifications, case-type tags, forms, video intakes, source attribution, reviews and trends over time. Ask which items apply to the proposed scope and how each is defined.
Can Eastvale population data predict leads or cases?+
No. Eastvale’s 2020–2024 ACS five-year population estimate is 70,633, with a margin of error of 47. That figure provides geographic context only; it does not predict demand, competition, search activity, leads, cases or revenue.
Can the dashboard prove that marketing caused a signed matter?+
It can present attribution and matter-related fields as described by Bosseo, but the firm should ask how attribution is defined, how duplicate contacts are handled and how retained matters and revenue are recorded. A dashboard label should not be treated as automatic proof of causation.
What should we ask about calls and transcripts?+
Ask how calls are logged, transcribed and tagged; how potential new clients are distinguished from current clients, vendors and spam; who may listen or read; and how retention, deletion and access removal work. Confirm these points before expanding user access.
Can rankings guarantee search visibility or new matters?+
No claim of future visibility, leads or matters should be assumed. Bosseo describes ranking and visibility views, while Google states that automated or scaled content does not guarantee crawling, indexing or search visibility. Use rankings as one measured input, not as a case-outcome promise.
What should we decide before booking a consultation?+
Bring your practice areas, geographic reporting needs, intake categories, current matter definitions, proposed dashboard users and questions about recordings, transcripts, attribution, permissions, recovery and data availability. The consultation can then focus on whether the definitions and review approach fit your firm.