1. Use Desert Palms as a service-area decision, not a demand forecast
The 2020–2024 ACS 5-year population estimate is 6,579, with a margin of error of 862. For your firm, the practical question is whether Desert Palms belongs in the area you genuinely serve and whether a Desert Palms page would contain accurate, useful information for a prospective client.
Recommended approach
Bring your real intake geography to the consultation. Decide whether your footprint should include only Riverside County, additional counties you serve, or a broader California area.
