1. Start with the geography your firm actually serves
Daly City is recorded as a city in San Mateo County, California. That relationship matters when a news page refers to a local incident, court development, agency action or state-law change. A page should not blur Daly City, San Mateo County and California into one interchangeable market. Nor should the city’s population estimate be used as evidence that people are searching for counsel or that a particular practice has demand. Your firm should define whether its useful coverage is Daly City only, San Mateo County, California, or several clearly identified areas.
Recommended approach
Before reviewing story examples, give Bosseo a written geographic scope and examples of locations that should trigger review. Ask how a page would distinguish a Daly City event from a countywide development or a California legal change. Treat geography as an editorial control and a measurement dimension, not as a proxy for market performance.
