1. Start with the Costa Mesa service area, not a population forecast
Costa Mesa is recorded as a municipality in Orange County. Its population estimate is useful for defining the place your firm serves, but it cannot tell you how many people need counsel, which matters they have, or how many will use a website. Video Intake should therefore be assessed against your actual service territory and matter mix rather than a presumed conversion opportunity. Decide whether the intake is for Costa Mesa visitors only, for a broader Orange County audience, or for another geographic scope your firm can responsibly serve. Then identify which locations, matter types and eligibility questions belong in the first screen.
Recommended approach
Bring a written service-area rule to the review. It should state where you accept matters, which locations require human review, and when a visitor should be directed away from the calendar. Keep Costa Mesa and Orange County relationships precise in page copy and intake questions; do not turn a municipal population figure into a claim about demand.
