1. Make your service area unambiguous
Bosseo describes entity and brand grounding as a way to establish a consistent picture of a firm’s name, attorneys, locations and practice areas. That matters when your firm serves Contra Costa Centre, an identified census-designated place in Contra Costa County, rather than relying on a vague regional label. The geographic relationship should be accurate on the website and consistent with the areas your firm actually serves. A location reference alone is not a reason to create a page or a claim that people are searching for one. Google also states that scaled content needs original value, accuracy and relevance. A page should therefore explain a real service relationship, not merely repeat the place name.
Recommended approach
Review whether your firm’s name, attorneys, practice areas and service geography are stated consistently. Ask Bosseo to identify which geographic pages are justified by your actual practice and client-service model, and which would add little useful information.
