What are Local Service Ads?+
Bosseo describes Local Service Ads as Google placements that use pay-per-lead pricing rather than pay-per-click pricing. The program may involve calls or messages, and Google’s treatment of a profile depends on its own requirements and signals.
Can a Concord law firm target all of Contra Costa County?+
That depends on where the firm actually accepts clients and which service areas are appropriate for its practice. Concord is in Contra Costa County, but the city’s relationship to the county does not mean a firm serves every county location. Review the intended boundaries before selecting coverage.
Will Local Service Ads generate a specific number of leads?+
No specific lead volume is established here. The available population record cannot prove demand, competition or leads, and Bosseo’s public page says lead cost varies by market and practice area. Ask for a market-specific evaluation and define qualified inquiries before judging performance.
What does Google Screened require?+
Bosseo’s public page describes license verification, insurance documentation and background checks as part of the screening process. Google’s approval is not automatic. Your firm should confirm current requirements and provide accurate documentation before relying on the badge in its advertising decision.
How should we handle wrong-number or out-of-area inquiries?+
Define those categories before launch and record them consistently. Bosseo’s public page says junk leads, including wrong numbers, spam and out-of-area or wrong-practice inquiries, may be disputed with Google. Confirm the dispute process and documentation expectations for your engagement.
How will we know whether an LSA inquiry became a matter?+
Set stages that fit your intake system, such as inquiry, qualified inquiry, consultation and signed matter. Bosseo describes lead-to-case tracking, attribution and an ROI Dashboard. Confirm what will be tracked, who updates it and how duplicate or incomplete records are handled.
