1. Start with the calls your Commerce practice actually misses
Population is not a substitute for phone data. The Census records Commerce city and its relationship to Los Angeles County, but it does not show how many people call your firm, when they call or whether they need a lawyer. Begin with your own phone records: unanswered calls, abandoned calls, voicemail messages, after-hours calls, busy periods and calls that lack enough information for triage. Review whether callers are contacting the firm from Commerce, elsewhere in Los Angeles County or outside your service area. This keeps the product decision tied to your actual intake pattern rather than a demographic assumption.
Recommended approach
Bring a defined review period to the consultation and separate new inquiries, current-client calls and other calls. Decide which calls should go to your team first, which should activate a backup response and which should be excluded from the AI’s scope.
