1. Match breaking stories to the firm’s actual practice
Bosseo’s public Legal News page says its service monitors more than 2,800 local and national legal-news sources, rescans them every 15 minutes and matches stories to a firm’s practice areas and state. Those stated capabilities make practice selection the first substantive decision. A Cloverdale firm should identify the matters it genuinely handles, the California issues it can explain, and the geographic language it is comfortable using. A story involving Sonoma County may be relevant to a firm serving Cloverdale, but relevance should come from the legal issue and the firm’s service area—not from treating every local event as a reason to publish.
Recommended approach
Before approving coverage, define inclusion rules for each practice area. Separate stories that support a useful legal explanation from stories that merely attract attention. Review whether a proposed page should refer to Cloverdale, Sonoma County, California, or a broader audience, and avoid implying that a local incident creates a legal claim for every reader.
