1. Start with Chowchilla’s actual service boundary
The Census identifies Chowchilla as a city in Madera County. That geographic relationship matters when you define which callers and matters your phone system should treat as relevant. Population is not a substitute for a call review: the ACS estimate of 19,020 residents cannot tell you how many people contact your firm, which practice areas they ask about or whether a caller is a prospective, current or unrelated contact.
Recommended approach
Write down the geographic scope your firm actually serves before configuring intake. Decide whether the answering path should identify Chowchilla and Madera County matters, ask for a different location when geography affects eligibility, or route the question to your team. Review the wording in a consultation rather than treating the city population as a demand forecast.
