1. Define the geographic coverage before reviewing stories
The Census record identifies Chino Hills as a city in San Bernardino County. Bosseo’s public Legal News page describes coverage by state and says stories are matched to practice areas and the firm’s state. Those are not the same as a promise of Chino Hills-specific monitoring. A firm should therefore distinguish stories about Chino Hills, San Bernardino County, California and other places where it accepts matters. A statewide legal development may be relevant to a Chino Hills practice, while an incident outside the firm’s service area may create noise. Population should not be used as a proxy for any of those editorial judgments.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for the firm’s selected service area. Decide whether the approval standard should prioritize Chino Hills, San Bernardino County, California-wide developments or a combination. Record which locations the firm is prepared to discuss publicly and remove stories that do not fit that scope.
