What does the ROI Dashboard cover?+
Bosseo’s public page describes rankings, Top 3 and Top 10 counts, SERP features, AI-engine citations, calls, forms, video intakes, lead classifications, case-type breakdowns, source attribution and trends. Confirm the exact scope for your firm during the consultation.
Can the dashboard prove that Cherry Valley has legal demand?+
No. Cherry Valley’s ACS population estimate is geographic context only and does not prove demand, search volume, competition, leads, cases or revenue. The dashboard should be used to review measured activity under agreed definitions, not to convert population into a forecast.
Can we distinguish a potential new client from another caller?+
Bosseo says the dashboard classifies contacts as Potential New Client, Current Client or Other. Ask how those classifications are applied, corrected and reviewed for your firm’s practice areas.
Does a lead equal a signed case or revenue?+
No. A lead is not automatically a retained matter or revenue. If your firm wants to connect records to matters or financial outcomes, agree on the required fields, matching rules and confirmation process before relying on that analysis.
Who should be allowed to view the dashboard?+
Choose access based on your firm’s responsibilities. Bosseo’s public page says partners, office managers and intake leads can be given access, but you should confirm permission levels, privacy, retention and recovery terms for your account.
Will a dashboard guarantee search visibility or new clients?+
No guarantee should be inferred from measurement. A dashboard can show tracked activity; it cannot promise rankings, calls, matters or revenue.