What does Lead Attribution show for a lead?+
Bosseo’s public product page says it can show the channel, referrer, landing page, device and session history, with intake answers attached. Confirm the exact fields and connections available for your firm during the consultation.
Can it include phone calls?+
Bosseo says phone calls can join the same journey record, with call information, a case-type tag and the web journey connected. Your firm should confirm how that would work with its current phone and intake setup.
Does Cherry Valley’s population prove that my firm needs attribution?+
No. Cherry Valley’s 2020–2024 ACS five-year population estimate is 6,668, with a margin of error of 1,201. Population describes the census place; it does not prove legal demand, search volume, competition, leads, cases or revenue.
Will attribution show which Cherry Valley page produces signed cases?+
Bosseo says its system can report page-level journeys and outcomes within its broader product description. That does not establish that a Cherry Valley page exists or will produce a case. Confirm the proposed page and outcome scope, and review actual records rather than assuming performance.
Do we need to change how intake staff ask for sources?+
Bosseo says attribution runs behind the scenes and does not require staff to rely on a “how did you hear about us?” script. Still, your firm should review how its existing intake answers and outcome stages would be mapped.
How is this different from aggregate analytics?+
Bosseo describes Lead Attribution as connecting a specific lead’s journey and intake information, rather than showing only anonymous traffic in aggregate. Ask which records are identifiable, how access is controlled, and what your firm’s proposed implementation would include.