1. Start with Cerritos service boundaries, not presumed demand
Your firm may serve Cerritos, other parts of Los Angeles County, or a broader California territory. Those are different geographic scopes, and your intake process should make the distinction clear when a caller explains where an incident occurred, where a court matter sits, or where the caller needs representation.
Recommended approach
Bring your actual service-area rules to the consultation. Decide which location questions belong in intake, which matters require attorney review, and when a caller should be escalated because geography affects eligibility.
