What does Bosseo say Lead Attribution records?+
Bosseo’s public product page describes channel, referrer, landing page, device, session detail and attached intake answers. It also describes connecting calls and tracking outcomes through consultation and signed case. Ask Bosseo to confirm the applicable scope for your firm.
Can attribution distinguish Canyon Lake from Riverside County?+
Geographic reporting should be discussed as an implementation and measurement choice. Canyon Lake is a city in Riverside County, and those labels should not be treated as interchangeable. Ask how your firm’s actual pages, intake fields and service areas would be represented.
Does the population estimate show how many leads my firm will receive?+
No. The 2020–2024 ACS estimate for Canyon Lake is 11,119, with a margin of error of 40. It is geographic context only and does not establish demand, searches, calls, cases or revenue.
Do we need to change our intake script?+
Do not assume either way. Bosseo’s public page says attribution runs behind the scenes and that no manual tagging is required, but your consultation should confirm how your current website, forms, phone process and outcome records would be handled.
Can it include phone calls?+
Bosseo publicly describes phone calls joining the same journey record, including transcript and case-type information. Review the matching method, available call data and handling of uncertain or duplicate matches before relying on the view.
How is this different from aggregate analytics?+
Bosseo positions Lead Attribution as connecting a specific journey to a lead’s intake information and later outcome, rather than viewing anonymous traffic only in aggregate. Ask for a live explanation of the records and fields relevant to your firm.