1. Define the Camp Pendleton Mainside service boundary before building questions
Camp Pendleton Mainside is recorded as a census-designated place in San Diego County, California. A law firm may serve people connected to that location, but the place name alone does not establish who will visit the website, what matters they have or whether a video experience will improve conversion. The first decision is therefore geographic and operational: should the intake describe service to Camp Pendleton Mainside specifically, a wider San Diego County area, or another scope chosen by the firm? The answer affects the wording of location questions, routing rules and any later measurement. Keep households, individuals and geographic entities distinct when reviewing performance.
Recommended approach
Bring your intended service area to the consultation. Ask Bosseo to review how location should be captured without treating the ACS population estimate as a demand forecast. Decide which locations should be accepted, referred, reviewed manually or excluded, and document the reason for each path.
