1. Decide whether Cambria belongs in the firm’s service footprint
That distinction matters when you set geographic coverage: Cambria is a place, while San Luis Obispo County is the county relationship recorded for it. They should not be treated as interchangeable audiences. A page aimed at “Cambria” should explain the firm’s actual service relationship to that place. A county-level scope should reflect the whole county only if the firm genuinely serves it.
Recommended approach
Before choosing statewide coverage or “only my counties,” write down which locations the firm accepts matters from, which services it handles, and whether Cambria should be presented as a distinct place or as part of a county service area.
