Define the geography before you read the totals
A Calimesa number should not automatically be treated as a Riverside County number. Calimesa is recorded as a municipality within Riverside County, and the available population estimate applies to the city—not to every household, individual, nearby community or metropolitan area. Bosseo’s public ROI Dashboard page says its reporting can include city data, rankings, calls, leads and source information. That makes geographic definitions a first-order implementation question. Ask whether a city label means the caller’s stated location, a page target, an address, a tracking setting or another rule. Also ask how the dashboard distinguishes Calimesa from broader Riverside County activity.
Recommended approach
Bring your intended service area to the consultation as explicit categories: Calimesa city, Riverside County and any other geography your firm actually serves. Do not approve a report until each category has a written definition and an explanation of how it will be measured.
