Define the geography before you read the totals
A Calimesa number should not automatically be treated as a Riverside County number. Bosseo’s public ROI Dashboard page says its reporting can include city data, rankings, calls, leads and source information. That makes geographic definitions a first-order implementation question. Ask whether a city label means the caller’s stated location, a page target, an address, a tracking setting or another rule. Also ask how the dashboard distinguishes Calimesa from broader Riverside County activity.
Recommended approach
Bring your intended service area to the consultation as explicit categories: Calimesa, Riverside County and any other geography your firm actually serves. Do not approve a report until each category has a written definition and an explanation of how it will be measured.
