1. Define the Buena Park geography before reviewing ROI
Buena Park is recorded as a municipality in Orange County, California. The 2020–2024 ACS five-year estimate records 82,871 residents, with a margin of error of 110. That population figure describes the city; it does not establish legal demand, search activity, competition, leads, matters or revenue. Your dashboard review should therefore separate Buena Park city from Orange County, other service areas and any metropolitan area your firm elects to track. A city target may answer one question while a county target answers another. Combining them into one total can make a report difficult to interpret.
Recommended approach
Ask Bosseo to show how geographic labels would be defined in the dashboard. Decide whether your firm needs separate views for Buena Park city, Orange County and any additional area it intentionally serves. Treat the population record as geographic context, not as a forecast or ROI input.
