Define the geography before you judge the numbers
Bostonia is a CDP in San Diego County, not a synonym for the county, the San Diego metropolitan area or all of California. That distinction matters when a law firm reviews location-based reporting. A dashboard view that combines Bostonia with countywide or statewide activity could answer a different question from the one your partners are asking. The Census population estimate gives Bostonia a defined place boundary, but it does not establish how many people search for a lawyer, which practice areas are present, or whether a campaign will generate clients.
Recommended approach
Ask Bosseo to show how location is represented in the proposed reporting. Decide whether your review should separate Bostonia from San Diego County and from broader California coverage. Record the geographic scope for every ranking, call, lead and attribution view before using it in a budget decision.
