Define the geographic view before reading the numbers
Bell Gardens is a municipality in Los Angeles County. The 2020–2024 ACS five-year population estimate for Bell Gardens is 38,229, with a margin of error of 40. A dashboard review should therefore distinguish Bell Gardens from the rest of Los Angeles County and from any broader market the firm chooses to serve. Ask which geographic labels belong on ranking views, lead records and source attribution. A city name in a page or campaign is not, by itself, proof that a matter came from that city.
Recommended approach
At the consultation, write down the geographic definitions the firm will use: Bell Gardens, other named service areas, Los Angeles County, or another deliberately defined market. Decide whether reports should separate those areas rather than combine them into one total.
