1. Make the first website question easier to answer
Bosseo describes Video Intake as a guided video survey that lives on a law firm website. A visitor can begin with an invitation such as “See if you have a case,” then move through one question at a time instead of composing a long explanation in a blank form. The product page presents the survey as a way to qualify by case type, urgency and fit. That matters for an Apple Valley practice because the town is part of San Bernardino County, while a firm’s actual service area may be narrower or wider than the municipality. Your opening path should therefore ask about the matter and relevant location rather than treating every website visitor as equally eligible. The Census population figure is context for the place, not a reason to assume that more inquiries, more cases or a particular practice-area mix exists.
Recommended approach
Review your current contact-form completion path and identify the minimum information a visitor must provide before your team can decide what happens next. Ask Bosseo to show how those questions could be expressed in a guided video flow, and decide which location questions belong in the path for matters involving Apple Valley, San Bernardino County or another service area.
